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- Get a Detailed SEO Audit
- Breakdown of 40+ factors on your Website
- Video Explainer Road Map
How can you tell what's wrong on your website? Simple. Get it audited.
I know what you're thinking. As a local business owner, the word "audit" sounds scary—but relax... we're talking about an SEO audit here, not the IRS.
What is an SEO Audit?
Simply put, an SEO audit is a routine analysis of your website that checks for factors which can affect your search engine rankings.
By weeding out the little issues that may be hindering your site's progress, we can provide you with a clear road map to help you improve your website and increase conversions.
What To Look For?
It all starts with homepage SEO. A great homepage puts your entire website into context for visitors.
It's a place for you to explain your main products or service offerings, and then guide people to the pages that matter most—aka your conversion pages.
We prioritize the main pages of your site for analysis, checking for several important ranking factors including metadata, proper heading tags, link structures, and accurate name/address/phone number (NAP) information.
Let's break down these four elements in greater detail...
Why is Metadata Important?
Metadata is the content that shows up for your website in search results. It can be the determining factor in somebody clicking through to your website.
The most important pieces of it? Title tags and meta descriptions.
Here's an example of what these look like...
The title tag is "Roger Millers Plumbing, Plumbers in Temecula, Murrieta, Lake Elsinore."
The meta description is "Winchester, Menifee, Sun City, Canyon Lake, Romoland, Homeland, Fallbrook, Rainbow and South Corona. We specialize in Service and repair PLUMBING."
Title tags are a very important SEO ranking factor; and thankfully, they are very easy to create. In most cases, they can be optimized by simply using your main keyword phrase and brand name.
Ex: "Roger Millers Plumbing" (brand name) + "Plumbers in Temecula" (main keyword phrase)
And while meta descriptions aren't a direct ranking factor, they do impact your CTR (click through rate). So you want to focus on strong call-to-actions and engaging copywriting.
Proper Use of Headers
Each page's content is organized using headers. H1 is the main heading, acting as the title of your page.
Then H2's, H3's, and so forth are used to write subheadings and subsections.
During an SEO audit we look at distribution. Are these headings utilized in a helpful manner, aiding the user experience—as well as telling Google what the page is about?
There's room for creativity, just so long as the content is being well-organized.
Next up, we analyze link structure.
The link audit looks to see how your website is currently interlinking between pages, and offer you ways to get the most out of your links.
Internal linking is a simple, yet crucial part of your content strategy. It basically works like this...
Say you're a plumbing company that performs a number of services including Drain Cleaning, Water Heater Installations, and Bathroom remodels.
In addition to mentioning these services briefly on your homepage or main services page, you'll want to discuss each one in greater detail on sub pages.
This strategy has three important benefits:
a) provides more content for your website, which is great for SEO.
b) gives users a better idea of what your brand is about, making them more likely to inquire about your services.
c) sends signals to Google that certain pages are more important than others.
Creating sub-pages is easy whether you're using WordPress, Wix, or Squarespace. And if you have any questions, just send us a message.
How Does Your Business Appear Online?
In an SEO audit, we don't just check your website SEO. We also examine your business citations across the internet.
Using a tool like MOZ Local, we see that your information is consistent across all internet directories, especially your Google My Business page.
An optimized GMB listing should be your first priority as a local business. What does this entail?
Having the correct business name, address and phone number, the right link to your website, and plenty of photos showing the interior and exterior of your business.
Additionally, you want to start a review generation strategy. This not only involves getting reviews, but also responding to them.
You want to show Google that you're actively providing a good customer experience all the way through.
Creating a Roadmap
Once we've collected all the assets from your SEO audit, it's time to construct a road map to guide you to success.
This will consist of a priority list of optimizations you should implement as soon as possible.
Here's an example of one of our past priority lists...
Once these changes are implemented we can begin to discuss a content strategy moving forward.
SEO Roadmaps on Video
Would you like someone to talk you through your audit, right there on your computer?
As a courtesy, I provide the option of recording my audit live on video at no additional charge.
You'll see my screen as I comprehensively scan your website and take detailed notes.
I also have a YouTube channel where I help people learn SEO and digital marketing. Here's a sample...