In my first review of the best SEO tools of 2018, I’m looking at Page Optimizer Pro. The latest piece of technology built to assist SEOs in making their on-page optimizations. Developed by Kyle Roof of High Voltage SEO, it’s an exciting new addition to the search industry.
Here’s my video review:
Page Optimizer will scan any page that you want to improve. All you have to do is plug a webpage into the tool, specify which keyword (and its variations) you want to rank for, add your top competitors for that keyword, and like magic… it spits out tons of optimizations you can implement right away.
The tool factors in every on-page element on your site, from H1s to H6s, anchor text, paragraph text, and more, showing not only how many keywords you should add, but where you should add them.
The final report is delivered in an easy to comprehend spreadsheet, which gives you an actionable list of to-do’s that you can share with your team.
To start, you’ll have to add a new site to your account. Simply click the “+” sign in the top left corner and fill in your Project Name and Domain on the next page.
Once your project is created, you can start adding pages to get scanned right away. Click the “+” sign in the top left to add your first page.
On the next screen you’ll enter the exact domain of the page you’re optimizing as well as the main keyword you’re trying to rank.
Then you’ll need to collect variations of that keyword. By clicking “Fetch Variations,” Page Optimizer Pro will find all the semantically related terms to your main keyword. These are terms that appear in the search results in bold, and they are important because they show how Google relates your main keyword.
In most cases, you won’t want to edit these provided variations. Unless you see that an important term is missing, in which case you can add it manually.
Next step is to enter each of your competitors. You can add up to 10, and it’s probably best to get as close as possible for a larger sample size.
Here’s what the screen looks like before the process starts.
Then hit “Submit” and the scan begins.
After a minute or two, your scan will be complete and the results are listed in a few different ways…
The first tab is called “Recommendations.” These are suggestions the tool has spit out for your page based on your competitors’ pages…
The first subtab is labeled “Exact Keyword,” and is exactly what it sounds like. This lists suggestions for how often you should use your exact main keyword across all of your on-page elements.
You can see whether you’re required to increase or decrease your exact keyword usage, depending on if you’re over or under-optimized for it.
The next sub-tab is for “Variations.” These are the same variations you fetched before running your scan. Once again, Page Optimizer is showing you whether you’re over or under-optimized across each element.
The final subtab is the most straightforward one—”Word Count.” This shows you how close your page is to your competitors’ average word count. From this, you can decide whether you need to add more content or take some away in order to get more closely optimized.
The next main tab over from “Recommendations” reads “Alternative Recommendations.” This is for pages where you can’t reach the optimal word count specifications of your competitors.
Instead of tuning your content based on absolute amounts, Page Optimizer is giving you suggestions based on percentages of your current content length.
This is ideal for sites where you can’t add more content because of design or other factors.
Like “Recommendations,” you can tune based on exact keywords and variations.
This tab has no relationship to the keywords you typed in. It’s simply showing you how many of each element you should have on your page based on your competitors.
Pro Tip: It may be wise to start with this section before moving over to the keyword optimizations. Once you have your on-page structure down, you can easily throw in the keywords and variations.
The final tab is the “Summary.” Scroll down here and you can download a report in Excel form.
After testing this software for a few weeks, here’s how I’d recommend to use it.
Start your optimizations by referencing word count and the site structure suggestions. After getting your page as close to those specs as possible, then start tuning for exact keyword and variations.
Of the two pricing plans offered by Page Optimizer Pro, I prefer the $39/mo plan over the pay as you go. This allows you to run a bunch of scans during your optimization process to make sure that you aren’t going over or under the tuning recommendations. It’s easy to lose track of what you’re doing and go way past the suggestions unless you’re checking your work along the way.
Like any SEO tool, its effectiveness relies heavily on your own keyword research. If you aren’t optimizing for the correct terms, it doesn’t matter what the tool tells you to do. Your search engine strategy will fail regardless.
Page Optimizer Pro is a fantastic tool whether you’re performing on-page SEO services for clients, or for your own site.